Welcome to Intentional Insights, your trusted partner in developing, implementing, and scaling actionable go-to-market plans that drive profitable growth. With proven expertise in strategic planning, market research, segmentation, positioning, and brand architecture, we help midsized companies stand out and thrive using smart creative, data-driven customer insights, and strategic plans that directly contribute to ROI and top-line performance. Able to leverage a career of invaluable experiences and deep industry knowledge to tackle complex challenges across categories and customer segments including healthcare, financial services, consumer, higher education, and SaaS based companies.
About
Amanda is an experienced consultant that thrives on solving complex business challenges. She draws on her years of experience as a management consultant to translate insights into a strategy that will inspire clear, impactful solutions. Amanda has led strategy and research projects as a consultant at Boathouse, Monitor Deloitte and The Cambridge Group. Her client experience includes New Balance, Envestnet, Merrill Lynch, Lincoln Financial, United Airlines, Nabisco, Unilever, Ford Motor Company, Eversource, Mass General Brigham, Cleveland Clinic, The University of Massachusetts, Harvard Divinity School, Partners In Health, Woods Hole Oceanographic Institution and many more.
